kaiyan chong 张凯雁
creative strategist & producer
Nice to meet you!
Hello, I'm Kaiyan, a freelance creative strategist based in Singapore. I enjoy working at the intersection of media, content, and design to bring thoughtful stories and experiences to life.
Previously, I led Business & Partnerships at UNFOLD Asia, home to popular media brands such as OGS*, Ribbit.FYI, nOm and more. My team negotiate and manage sponsored content collaborations across our platforms that have resonated with millions across Southeast Asia. Navigating both content and commercial priorities, I focused on creating meaningful partnerships for our audiences and the brands we work with.*OGS is always special to me as I first joined as a video producer in 2017 (I was employee #2!) and my journey in media & content is deeply interwoven with the company's growth.Past stints at PR agency Tate Anzur, Asian video entertainment platform Viddsee and volunteering at The Astronauts Collective also broadened my view of the industry.
Outside of work, I cook, dive and chase sunsets – occasionally hosting market tours and meals at @bedokboy.sg. I dream of running a guesthouse, where serendipitous conversations unfold over home-cooked food.Recent obsession(s): Chinese app 小红书, G-DRAGON
works
Some of my favourite works I've had the honour to be part of.
Growth & Business Development
My current work lean towards growth planning for the company, especially identifying new content & monetisation opportunities.This means working across diverse media products such as influencers, content creators, podcasts, data visualisation projects and original TV shows.In particular, I handle an ongoing partnership contract of > S$1.7mil.
Sponsored Content on OGS
Brands I've had the chance to work with to increase their campaign reach with meaningful and engaging content on OGS. Bonus: Viral hits!
Presented with McDonald's Singapore
Presented with Mediacorp, in support of President's Star Charity 2022
Presented with Ministry of Culture, Community & Youth (MCCY)
Presented with GSK
Presented with HBO Asia
Presented with Families for Life
(under Ministry of Social and Family Development, Singapore)
Presented with Grab
Creative Direction
Click thumbnails to view
Produced and directed videos for local media publisher Our Grandfather Story
(As you can tell, I'm very interested in food.)
In collaboration with URA’s Car-Free Weekend, OGS presented ‘Our Telok Ayer Stories’, a curation of art experiences ranging from pop- up photography exhibition to performance art inspired by lesser-known stories of Telok Ayer.Served as one of the key curators and project managers for the activation.
Issue #1: Love Stories
Designed and conceptualised the first issue of independent magazine Meantime
Iran's changing face: Cafes boom, but teahouses still charm
Photography published on The Straits Times
Let's connect
Reach me at:Work Email | Instagram | LinkedIn